BUILDING AFFINITY THROUGH SOCIAL ENGAGEMENT
In the crowded beverage category, Sparkling Ice wanted to drive social engagement in the hopes of increasing sales.
"Win With KD"
Sports fans are always looking for unique ways to get closer to their favorite players. By helping Sparkling Ice leverage the emotional tie many have for NBA star, Kevin Durant, we were able to build affinity for the brand as well as drive sales. Every week when KD played, fans could score autographed prizes and Sparkling Ice products through social engagement. Utilizing exclusive content and interactive gaming, we tapped into KD’s devoted fanbase to increase trial and bring Sparkling Ice to new audiences.
"Flavor Face Off" - 2016 DMA Echo Award Winner - Best Use of Social Media
We focused on giving world-of-mouth a megaphone by creating a program that gave Sparkling Ice fanatics the ultimate bragging right—their faces plastered all over Sparkling Ice bottles and cans. Using a proprietary millennial study and gleaning insights around self-expression as our starting point, we created Sparkling Ice's most successful social campaign to date. We also proved social and real-time CRM not only increases engagement, but it moves product.