Sparkling Ice Summer Campaign 2016
The Challenge: Showcase Sparkling Ice's array of flavors to increase trial among new and existing consumers. And don't be afraid to get a little frisky.
Target Profile: Trendsetters and Variety Seekers
The Big Idea: DRINK AROUND
ENCOURAGE PEOPLE TO ENJOY IT ALL
Let’s be honest; it’s fun to drink around. Your possibilities are infinite in the Sparkling ICE sea of real fruit flavors. Open up and drink it all in. Love the one you’re with and the one tomorrow. Go ahead and experiment. We won’t tell the others…unless you’re into that.