At Tractor Supply Co. I led social media strategy and content marketing for this Fortune 500 retailer with nearly 2,000 stores nationwide. I pioneered the company’s social media program, led a social solutions team, and made social a primary strategic objective for a 75 year old company who had previously not seen its value.
As stores were expanding in suburban markets, I focused social content on emerging markets in pet categories and trend-driven clothing, developing strategic creative campaigns with brands such as Carhartt and Purina. As a result, I grew our audience by over 200,000 followers in a single year resulting in a 623% increase, placing TSC among the top 2% of Facebook brands in 2013 by growth.